SALT SHACK
Brand Identity & Packaging
SALT SHACK
Brand Identity & Packaging
Brand Identity & Packaging
Brand Identity & Packaging
Brand Identity
Logo Design
Packaging design
Salt Shack is an elevated street-food brand with a bold visual identity.
Clean layouts, warm tones, and high-contrast typography create a system that feels indulgent, modern, and social-first—without losing clarity or accessibility.
The brand is designed to live everywhere, from packaging to menus to digital content, creating a cohesive presence that feels confident, bougie, and built for visibility.
Salt Shack is an elevated street-food brand with a bold visual identity.
Clean layouts, warm tones, and high-contrast typography create a system that feels indulgent, modern, and social-first—without losing clarity or accessibility.
The brand is designed to live everywhere, from packaging to menus to digital content, creating a cohesive presence that feels confident, bougie, and built for visibility.
Salt Shack is an elevated street-food brand with a bold visual identity.
Clean layouts, warm tones, and high-contrast typography create a system that feels indulgent, modern, and social-first—without losing clarity or accessibility.
The brand is designed to live everywhere, from packaging to menus to digital content, creating a cohesive presence that feels confident, bougie, and built for visibility.
NUE
SALT SHACK
SALT SHACK









Packaging and loyalty pieces were designed as core brand touchpoints.
The fry packaging and stamp card reinforce Salt Shack’s elevated, bougie identity through bold typography, warm tones, and minimal layouts—creating a system that feels intentional, recognizable, and made to be seen.
Packaging and loyalty pieces were designed as core brand touchpoints.
The fry packaging and stamp card reinforce Salt Shack’s elevated, bougie identity through bold typography, warm tones, and minimal layouts—creating a system that feels intentional, recognizable, and made to be seen.
Packaging and loyalty pieces were designed as core brand touchpoints.
The fry packaging and stamp card reinforce Salt Shack’s elevated, bougie identity through bold typography, warm tones, and minimal layouts—creating a system that feels intentional, recognizable, and made to be seen.















The signage system was designed to reflect Salt Shack’s bold, after-hours personality. High-contrast visuals, confident typography, and warm lighting create a presence that feels edgy, elevated, and instantly recognizable—drawing people in without trying too hard.
Built to stand out in late-night settings, the signage reinforces the brand’s indulgent, social-first identity while staying visually consistent with the rest of the system.
The signage system was designed to reflect Salt Shack’s bold, after-hours personality. High-contrast visuals, confident typography, and warm lighting create a presence that feels edgy, elevated, and instantly recognizable—drawing people in without trying too hard.
Built to stand out in late-night settings, the signage reinforces the brand’s indulgent, social-first identity while staying visually consistent with the rest of the system.
The signage system was designed to reflect Salt Shack’s bold, after-hours personality. High-contrast visuals, confident typography, and warm lighting create a presence that feels edgy, elevated, and instantly recognizable—drawing people in without trying too hard.
Built to stand out in late-night settings, the signage reinforces the brand’s indulgent, social-first identity while staying visually consistent with the rest of the system.



design that works as hard as you do.
design that works
as hard as you do.
design that works as hard as you do.
Custom branding for the brands that give a damn.
Custom branding for the brands that give a damn.
design that works as hard as you do.
design that works as hard as you do.
Custom branding for the brands that give a damn.