SALT SHACK
Brand Identity & Packaging
SALT SHACK
Brand Identity & Packaging
Brand Identity & Packaging
Brand Identity & Packaging
Brand Identity
Logo Design
Packaging design
Nue is about honesty, simplicity, and reliability.
Everyone deserves products that work without the fuss!
Clean, effective essentials that fit seamlessly into everyday life.
As an “Everyperson” brand, Nue focuses on creating comfort,
trust, and genuine connection through straightforward design
and dependable performance.
Nue is about honesty, simplicity, and reliability.
Everyone deserves products that work without the fuss!
Clean, effective essentials that fit seamlessly into everyday life.
As an “Everyperson” brand, Nue focuses on creating comfort,
trust, and genuine connection through straightforward design
and dependable performance.
NUE
SALT SHACK
SALT SHACK
At its core, Nue speaks to the everyday moments that make people feel good in their own skin. Nue's voice isn’t loud or performative. It’s genuine, thoughtful, and quietly empowering. We believe that confidence comes from comfort and that real connection that happens through honesty and care. Whether in packaging, social captions, or campaigns, Nue products should make people feel seen, supported, and inspired to choose simplicity that lasts.
At its core, Nue speaks to the everyday moments that make people feel good in their own skin. Nue's voice isn’t loud or performative. It’s genuine, thoughtful, and quietly empowering. We believe that confidence comes from comfort and that real connection that happens through honesty and care. Whether in packaging, social captions, or campaigns, Nue products should make people feel seen, supported, and inspired to choose simplicity that lasts.
This packaging was designed to feel warm, natural, and trustworthy. Using soft neutrals, honest materials, and minimal branding, each asset was chosen to highlight the freshness of the ingredients and the comfort-forward personality of Nue. From the warm, natural finishes to the clean white components, the visuals reinforce a brand that values clarity, quality, and everyday ease.
This packaging was designed to feel warm, natural, and trustworthy. Using soft neutrals, honest materials, and minimal branding, each asset was chosen to highlight the freshness of the ingredients and the comfort-forward personality of Nue. From the warm, natural finishes to the clean white components, the visuals reinforce a brand that values clarity, quality, and everyday ease.
design that works as hard as you do.
design that works
as hard as you do.
design that works as hard as you do.
